As the largest retail company in Denmark our primary focus will always be on continuing the development of a sustainable business. The global climate challenges are so complex and immense that there is no clear solution to them. Therefore, a sustainable CSR strategy must be revisited and continuously adjusted as we learn more to assess what needs to be prioritised and where one can make the biggest difference.

We have always worked with responsibility and regularly evaluated our strategy, most recently the 2018 strategy. The evaluation has helped to create a stronger structure for our CSR work, which rests on what constitutes the foundation for our company – our customers, our employees and the products we sell. Looking ahead, climate and health are the top priorities in our CSR strategy. Based on these two priorities, we are continually defining a number of focus areas that support them.

Our focus on people and our financial strength allow us to make long term decisions for the benefit of all. We will continuously strive to give people opportunities to improve everyday life. Salling Group´s purpose is to improve everyday life for our customers, colleagues and society at large.

It makes a difference

Throughout the past years Salling Group has launched a number of initiatives with the purpose of continuing the development of a sustainable business. Our focus is, as always, on making conscious, long term decisions that goes far into the future for the benefit of all. Many ambitions, plans and visions have already been carried out while others are upcoming. All for the benefit of our customers and society.


Plastic principles
Plastic should never end up in nature. Therefore, we have set the target, that all packaging must be 100% reusable and the amount of plastic in packaging for our own brands reduced by 30% by 2023. By the launch of Salling Group´s 10 Plastic Packaging Principles we have set the direction that will help us reach our goal.

Salling Group wins Energy and Environmental Prize 2019
By targeted and ambitious energy management, including intensification of energy registrations, better meters and behavioural change amongst employees, Salling Group has managed to reduce its use of energy, water and heat substantially since 2015.

Climate Labelling
In Salling Group we would like to enable our customers to make climate friendly choices in their shopping. Therefore, among others, are we supporting a project to establish a joint climate database and climate labelling system, which the green think-tank CONCITO is preparing together with Aalborg University. The database, in which different food categories will be ranked according to their climate impact, will be made publicly available.


Netto, føtex and Bilka put tobacco out of sight
The formats in Salling Group screen tobacco and put it out of sight from customers. The purpose is to have fewer young people start smoking so that future generations will be smoke-free

Bilka halves its food waste
Since 2014 Bilka has halved its total waste of food. That makes the format set an ambitious goal to even further half its food waste towards 2030.

Netto opens its first 3.0 concept store
Netto introduces a totally new store concept based on new lay-out, new colours, fewer spot articles and a special focus on fruit and vegetables and healthy convenience.


Netto publishes its food waste
In order to increase attention to food waste problems, Netto was the first in Denmark to publish its food waste amounts. At the same time Netto committed to half its food waste towards 2030. Bilka and føtex were soon to follow suit.

Salling Group sells its last battery egg
Back in 2009, Salling Group was the first to change the labelling of battery eggs from ‘fresh eggs’ to ‘battery eggs’. In 2017 the last battery eggs were removed from our stores.

Trace you tuna
Salling Group has an ambition to significantly increase the proportion of fish in our stores sourced from sustainable fisheries. As part of this strategy, we have introduced tuna traceability, so on all of our cans of own-brand tuna, you can find information concerning their origin.