We want to make sure that plastic does not end up in nature - and we are working hard to reduce the use of unnecessary plastic and to ensure that plastic ends up recycled or reused.

Central to our efforts is a strategic partnership with WWF, which will lead to initiatives that contribute to solving the major challenges caused by plastic in the environment today. In 2018, we have taken the lead with two initiatives: introducing deposits on plastic bags in Netto to ensure a greater level of recycling and reuse; and phasing out plastic tableware in føtex by the end of 2018.

Our strategy on plastic

We need to stop the plastic pollution which is threatening our environment. That is why at Salling Group, we work towards a situation, where all plastic is reused or recycled and does not end up in nature.

That means removing all unnecessary plastic from our own products and wrapping, ensure the highest possible level of recycling and the introduction of new and more sustainable plastic products. At the same time, we will provide our customers with clearer information and more choice regarding plastic and packaging in general.

Our goals for responsible use of plastic

  • Plastic packaging on own brand products to be reduced by 30% before 2023
  • All packaging of own-brand products to be 100% recyclable before 2023
  • All disposable plastic to be phased out no later than during 2021
  • The sale of plastic bags to be reduced by 50% 
  • All plastic used for the transportation of our products to be reused or recycled by 2020


Partnership with WWF Denmark

At Salling Group, we collaborate with partners that share our ambition to take responsibility for the world around us. On plastic, we established a five-year strategic partnership with WWF Denmark in 2018. This gives us access to knowhow and knowledge which helps our efforts while ensuring the continued focus needed to achieve the best possible results. 

Together with WWF Denmark, we will work to ensure that plastic from our goods, shops and from transport does not end up in nature. We will create initiatives to remove unnecessary plastic from our own products and packaging, ensure that as much plastic as possible is reused, and introduce new and more sustainable plastic products. We will also support the collection of plastic to alleviate the problems that already exist in nature today.

No more plastic tableware in føtex

By the end of 2018, føtex will be the first supermarket chain in Denmark to stop all sales of disposable plastic tableware. Instead, by January 1st 2019 at the latest, customers will be offered more sustainable and biodegradable alternatives, such as those made from sustainable wood or corn starch.

føtex sells more than 25 million plastic knives, forks, cups, glasses, straws and plates annually, so the initiative will save the environment from large quantities of disposable plastic. According to a statement from the EU, a huge 17 percent of the plastic in the Mediterranean results from plastic tableware, which is why Salling Group is taking the lead in finding a solution to this significant environmental challenge.  


Plastic Packaging Principles

We want to make sure that plastic does not end up in nature. For that reason, we have set ourselves the target that all our private label packaging must be 100% recyclable and that the amount of packaging reduced by 30% by 2023. Our 10 Plastic Packaging Principles set the course to ensure we get there.

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