A shared responsibility 

We cooperate with a number of organisations who all share our ambition to take responsibility for the surrounding world. These strong partnerships give us access to the know-how and knowledge that make us more diligent – and at the same time, our partners make sure that we reach our goals.

WWF Denmark

We at Salling Group have entered into an ambitious partnership with WWF Denmark. Together we will ensure that plastic from the stores does not end up in the environment as waste.

Animal Protection Denmark

In 2016, in the largest initiative for animal welfare in Danish retail to date, we entered into a partnership with Animal Protection Denmark to ensure more animal welfare at the farm, in the chillers and in the shopping baskets. The goal is to increase sales of products with the highest level of animal welfare.


When disaster strikes, we at Salling Group stand ready to help together with DanChurchAid. In our stores, we help with the collection of funds for the humanitarian assistance that DanChurchAid provides in the event of disasters around the world.

The Danish Ethical Trading Initiative

Through the Danish Ethical Trading Initiative, we cooperate with companies,the public sector, organisations, NGOs and trade unions in Denmark in order to promote international trade that respects human rights and labour rights.

The Danish Food Bank

As part of the fight against food waste, since 2014 we have cooperated with the Danish Food Bank, which receives surplus food from Salling Group's stores and redistributes it to vulnerable citizens. This amounts to around 238,000 meals each year.


In 2016, Salling Group helped to make the Nordic region's first supermarket with surplus goods a reality. Through this partnership, we are one of the largest suppliers to the Wefood shops, which are run by DanChurchAid and volunteers. Profit goes to help the poorest people around the world.

The Accord on Fire and Building Safety in Bangladesh

Through our membership of the Accord on Fire and Building Safety in Bangladesh, we contribute, together with a number of major international trade unions, brands and public agencies, towards the improvement of conditions at around 1,600 factories in Bangladesh.

amfori BSCI

We believe that we, as a global company, can play a role in improving working conditions in other parts of the world. This is why since 2006 we have participated in the amfori BSCI, which supports retailers, importers and brands in the effort to improve working conditions at factories and farms in risk countries.

Forest Stewardship Council

We are furthermore a member of the amfori BEPI that supports retailers, importers, brands and producers with identifying and minimising environmental and climate related issues in the supply chain.

The Organic National Association

The partnership includes financial support to promote ecology nationally and internationally. In addition, cooperation is being held on projects that promote knowledge of ecology and organic products and ensure better conditions for organic production. The projects include: extra focus and prioritization of organic products in special campaigns, products from local organic farmers and donation to organic farmers – e.g., flower seeds.


We try, where possible, to improve working conditions among our producers. Through the purchase of Fairtrade certified cocoa, we help to ensure that the farmers who supply cocoa beans for our private label products have orderly working conditions and wages, ensuring a minimum price for the product through the Fairtrade scheme – even if the market price falls below this level.