Purpose and values

We care about everyday life, and we are 100% dedicated to improving it for our customers and for society in general. Our values guide how we run our business – qualities which we have always lived by and which have made us who we are today.

Our purpose - improving everyday life  

Our purpose is to improve everyday life – for our customers and for the society we are a part of. We do this through more sustainable solutions, the best customer value, job opportunities for all and donations to good causes through our owners, the Salling Foundations.

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Our values

Values at Salling Group help create a unified company – across all chains and functions. The values express what we expect of each other as colleagues at Salling Group, and what others can expect of us.

Read more about our values