Digital commerce

In an increasingly digital world, retailing is going online, and Salling Group's ambition is to be the frontrunner in the field of e-commerce in Denmark.

Salling Group today has a leading position in online commerce. We will build on this over the next few years by creating simple personal shopping experiences online that make everyday life easier for our customers.

We are continuously expanding our range in existing channels while looking for new areas to strengthen our e-commerce activities, and in this way meet the customers’ desire to complement the trip to the supermarket with online shopping. Anywhere and anytime.

Online since 2010

In 2010, became Salling Group’s first web shop. Since then, we have experienced enormous growth in this area, and the group's e-commerce business has expanded considerably. In 2011, the Salling department stores went online with, and in 2015 føtex followed with the fø web shop., fø and are reaping the numerous benefits of their close connection to the physical stores; for example, by offering customers the opportunity to shop online and pick up their goods while they are already out shopping.

In addition, online shopping is fully integrated with offline as customers have access to an extensive range online via tablets in the stores. 


Some days customers are looking for inspiration for the evening meal, while other days it just needs to be quick and easy to shop. BilkaToGo is the name of our click-and-collect solution for groceries, and it is really easy to use when fast grocery shopping is needed on a busy day.

Everyday items can be ordered directly from a smartphone or the web and be collected from one of our Bilka hypermarkets – the goods are even packed and ready to go, and the customers don't even need to leave the car. With an assortment of over 15,000 products, BilkaToGo has the largest online food range.

Click-and-collect is enjoying strong growth abroad, and we believe that BilkaToGo has significant potential when it comes to improving our customers' everyday lives with simple digital solutions.

The system for BilkaToGo is based on the technology that was acquired in connection with the acquisition of, and which has since been further developed.

flowr – buy flowers online

Daily life is filled with occasions for giving a nice bouquet of flowers, and flowr makes it even easier to bring joy to someone you care about. is Salling Group’s flower shop on the web, where flowers are ordered online and delivered directly to your door. was launched in 2017, and the whole concept behind has been developed by our own flower people here at Salling Group. With, flowers can be ordered from the comfort of the couch, and the flowers can even arrive the next day. It doesn’t get any easier.


Every year, Danes send and receive millions of parcels. We want to help make this easy and convenient, which is why in 2018 we launched a new digital parcel solution for Danes, Send&Hent.

Send&Hent is Denmark's first label-free parcel box, which makes it fast, easy and secure to send packages.

With Send&Hent, customers can order parcel delivery directly on the phone or via the computer and then place the parcel in one of the 365+ parcel boxes at Netto, føtex and Bilka. After this the receiver will get a text message when the parcel is ready for collection at the parcel box.

House insurance

From time to time, the bicycle gets stolen, the washing machine breaks down or the iPhone screen cracks. In such times, it is good to be covered by Husets Forsikring. Together with Gjensidige Insurance, we offer one of the market’s best insurances to make sure that Danes are properly covered when accidents happen.

Husets Forsikring was launched in 2016 with the ambition of taking on an opaque insurance market. Our goal is to create the biggest insurance portfolio in Denmark by combining digital initiatives and insight with simple, easy-to-understand and price-attractive solutions to all Danes’ insurance needs.