Salling Group is the new name for Dansk Supermarked
From June 1st, we are Salling Group. We are still 100% dedicated to your everyday.
This is who we are
We are a diverse group of people who work together to make everyday life better. Why not take a couple of minutes to get to know us a little?
A well-known name in Danish retail
The Salling name is central to our history and ownership. It comes from our founder, Herman Salling, and his father, Ferdinand. There have been retail operations in Denmark under the Salling name since 1906.
This is what we do
Our purpose is to improve everyday life – for our customers and for the society we are a part of. We do this through more sustainable solutions, easier and better shopping experiences, job opportunities for all and, not least, donations to good causes through our owners, the Salling Foundations.
The Salling Foundations
A portion of our profit is donated to good causes through our sole owners, the Salling Foundations. Since 2012, the Salling Foundations have donated more than DKK 850 million to culture, sport, education and social work.